#WSSW22 Program

West Slope Startup Week is a free week-long, “choose your own adventure” style educational conference for aspiring and established entrepreneurs, small business owners, startup founders, creatives, and makers. 50+ educational sessions are taught by regional entrepreneurs to hybrid virtual and in-person audiences. Session ideas are submitted by the local community members and selected by an objective committee of entrepreneurs.

Who is #WSSW22 For? West Slope Startup Week is for people who have started or want to start a business—everything from tech to tires. Workshops and lectures are curated for both successful, serial entrepreneurs looking to launch their next project and first-timers entering the stage searching for support. Local small business owners, such as coffee shops, retail stores, and restaurants, can benefit from attending educational workshops about finance, marketing, HR, and more. High-growth startups will learn about scaling, fundraising, and serving a global market from rural Colorado.

What does the week look like?

West Slope Startup Week offers a combination of virtual and in-person programming for participants. Participate virtually all week long from anywhere in rural Colorado or join for 4 days of in-person programming in Grand Junction. In-person events will be hosted in multiple venues within walking distance of Alt Space at 750 Main Street in Grand Junction, Colorado. Virtual and in-person sessions will require advanced registration.

West Slope Startup Week Tracks:

West Slope Startup Week programming is organized into a number of Tracks to help attendees choose workshops and lectures most pertinent to their areas of interest.

The how-to’s and do’s and don’ts of funding, financing, and investment. It’s all about the money…or is it?

Captain: Kirstie McPherson

The who, what, why, where, and how of branding, marketing, advertising, engagement, and public relations.
The verbal, written, and online connection between us.

Captain: Britain Garza

Pretty straightforward – this is where we come together to enjoy each other’s company and the beautiful natural world we choose to call home. Social events and opportunities to play outdoors!

Captain: Lexi Van Roekel


The manufacturers, builders, artists, scientists, and sewers of the west. Those working with their hands to those operating
high-tech machinery – all making something out of nothing.

Captain:  Devan Pinneman

The heart of it all – developing leaders, building teams, creating culture, fostering engagement, cultivating talent. The human connection.

Captain: Veda Gerasimek

The programmers, coders, designers, roboticists, and product visionaries behind the computer – the builders of tech.

Captain: Spencer Herms

2022 Keynote: Kerry Siggins

Building, growing and leading a company is hard. Whether you are a first time entrepreneur or a seasoned executive, there are constant challenges to face and obstacles to overcome. In this inspiring keynote, Kerry Siggins, CEO of StoneAge, Inc., will share her leadership journey that begins with hitting rock bottom and that has evolved into leading one of the most respected companies in the State. Kerry will share the top four traits an effective leader must embody to inspire their teams to build an exceptional company and culture. She will inspire you to be a leader worth following.

Grand Junction Venues:

Alt Space at 750 Main Street

Avalon Theatre at 634 Main Street

Aesthetic Collective 501 Main St Unit B

GJEP 122 N 6th St

Interested in sponsoring West Slope Startup Week? We'd love to hear from you!


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